Nielsens numbers across 20122015 revealed that as the big five publishers ebook market share fell 12%, small publishers and selfpublished authors market share rose 23%. Several other movers and shakers from the indian publishing industry subscribe to that notion. Ebook market size, share, analysis, 20142024 industry. The global ebook market is highly fragmented with many independent authors and publishers. The wischenbart report 2015 estimates the ebook market share to be 4. The printed book market is expected to lose market share. Amazons control over ebook sales data should upset. Amazon keeps firm grip on ebook market, even as the format loses market share by jim milliot jan 01, 2016 with sales of ebooks slipping and print books enjoying a mild rebound, ebooks. Major players in the market focus on introducing advanced ebook software and solutions in order to meet consumer demand and enhance their market share. Again, we can see that a large portion of the ebook market includes nonamazon retailers. Ebooks are stupid, says head of one of worlds biggest. Sage publications, penguin, pustak mahal and harpercollins are all betting heavily on the ebook market. May 15, 2017 the 2017 global ebook report is available at a price of 20 here. Brazilians are technology savvy, and that attitude is shared by the government.
In fact, if anything, we dont yet have an adequate way to estimate how much the market. Once your book is written, though, it can be a challenge to find readers, particularly because. Amazon actually does a lot of good for independent booksellers, at least from the business side of things. Traditional publishers ebook sales drop as indie authors. Digital book world, day 3 posted on january 16, 2015 april 23, 2015 by jane friedman 14 comments on the final day of digital book world, one of the most tweetable sessions aside from the godin talk was the nielsen presentation on longterm changes in the print and ebook market by jonathan nowell. During 2018, publishdrive also added dangdang to our distribution network, allowing indie authors to reach the rapidly growing chinese ebook market. Most of the genres such as fiction, nonfiction, literature, young children are covered under this segment. The company burst onto the scene in 2009 in toronto, canada. Ebook market global industry analysis, size, share, growth. Meet the author who had 60 rejections before hitting it lucky with an ebook publisher.
K, the readers are adopting ebooks at faster rates as compared to the printed books. Ebook readers planned to read on a variety of devices but kobo continued to top the list. For each country, basic data as available on the overall publishing market as well as on the share and potential of ebooks. Rest of the world north america accounted for the highest share in 2016 and is expected to grow in next few years on account of rising demand for ebooks of genre comics and graphics novel. Stock market books for beginners do you look out for the newspaper first thing in the morning to check out the stock market. In 2014, the usa was the largest book market in the world, followed by china, germany.
The penetration rate box shows the share of active paying customers or. Dec 11, 2017 world facts the world s largest publishing markets. The books market based on product type is bifurcated into trade and other. With the usa accounting for just 29% of global book sales by revenue that leaves the world.
With growing ecommerce, indian book market all set to. If you want to succeed, you must understand who your customer is and how to reach them. Books are back because amazon likes them financial times. We can see that sales for amazon ebooks through publishdrive jumped by 8%. Revenue is expected to show an annual growth rate cagr 20192023 of 2. Amazon has an even bigger share of the ebook market than we thought author earnings report. The ebook market has gone down a little bit, not much, from say 25% to 20% in some countries. No, ebooks arent dying but their quest to dominate the. Often has lower prices compared to other ebook retailers is the primary reason people pick amazon kindle store over the competition. Mar, 2005 but translations into chinese make up only 6 percent of the 190,000 books printed in china in 2003. Ebook market global industry analysis, size and forecast. The history of kobo and how they changed the ereader market.
Books market size, share, analysis global industry report. Download it once and read it on your kindle device, pc, phones or tablets. Ebook market segment forecasts up to 2020, research reports. The global ereader market is expected to witness growth over the forecast period. The bookseller estimates global ebook sales to be 19% of total book sales by revenue. In 20, the digital sales market share amounted to just over 12 percent. Ebook sales never declined, according to a presentation yesterday at digital book world in new york city. Despite what you heard, the ebook market never stopped. Ebooks market share at 22%, amazon has 27% by jim milliot nov 05, 2012 ebooks accounted for 22% of all book spending in the second quarter of 2012, only a one percentage point gain from the. Ebook reader market report offers accurate regionwise market projections and forecasts, market share, size, segmentwise analysis, regulatory framework assessment, opportunities and challenges for stakeholders, and impact of key industry trends. This analysis was written late 2019, for use in projecting your 2020 plans. This statistic shows the number of ebook reader shipments worldwide from 2008 to 2012 and also offers a forecast until 2016. We can see that sales for amazon ebooks through publishdrive jumped by 8%, from 39% in 2018 to 47% in 2019.
Increasing availability of free ebooks on the internet coupled with a shift in preference among tech savvy users from traditional books to portable electronic reading devices is expected to drive the market. Key players in the market adopt strategies such as jointventures and partnerships with small and regional publishers to gain. However, the market for printed books is declining with the digitization of books and its easy availability and exchange over the internet. The global ebook market is expected to witness growth owing to increasing reach and convenience offered and is gradually expected to replace traditional. The reason i decided to write this analysis are twofold one, i think there is an enormous amount of misinformation as it relates to ebook data. Kobo is the second largest ereader and ebook retailer in the world. This page is powered by a knowledgeable community that helps you make an informed decision. K, germany, france, europe holds the second highest market share in. Books market size, share, analysis global industry.
As it turns out, walmarts new partner kobo has a secret weapon that could help it compete against amazon and inject new life into this sleepy market. At global level, however, the industry is still dominated by just six countries. Increasing demand for digitalized comic books is projected to drive the market in the region. This trend is supporting the growth of ebook market in these. It makes sense that china is next with a 12% share. It is no surprise though to read that the us is the biggest ebook market by far, but if you are focusing your ebook marketing towards uk readers, you may be wasting your time, and money, as the uk represents only 3% of the global ebook market. Not surprising, the united states is the largest book market with a 26% share. Amazon has an even bigger share of the ebook market than. The buying decision in case of this segment is with the consumer. The ebook market is the fastest growing market in global book publishing industry,which is expected to show a substantial growth in cagr, from 2014 to 2020. May 30, 2014 amazon has basically no competition among online booksellers.
Ebook market global ebook industry size, share, growth, analysis, research and forecast report, 2014 to 2024 ebook market global ebook market size was valued at usd 15. Between january and september of 2018, revenue from ebook sales in the u. Ive seen one estimate that worldwide ebook unit sales reached 860 million implying apples share was about 24%. World facts the world s largest publishing markets.
Jan 16, 2015 how ebooks have changed the print marketplace. Feb 20, 2018 ebooks are stupid, says head of one of worlds biggest publishers. With the ibook market now measured we can derive the size of the only remaining media type. May 01, 2017 ebooks share of the total market fell to 17. Amazon ebook market share 2019 when analyzing the ebook market share in 2019, the data changed a bit. The global ebook report is using actual data, not forecasts, to map the course of developments, tapping into a wide array of sources and backed up by expert interviews and an international team of authors. Sales have been fluctuating over the past few years, decreasing year on year from 20 to 2016, however sales peaked in 2017. The ebook market is projected to grow at a cagr of 3. Amazons kdp, apples ibooks author and smashwords inc. Oct 09, 2015 amazon has an even bigger share of the ebook market than we thought author earnings report 9 october, 2015 9 october, 2015 ebook sales 26 comments conventional wisdom says that amazon has 65% of the us ebook market.
This statistic presents ebook sales as a percentage of total book sales worldwide in 20 and provides a forecast for 2018. Amazon keeps firm grip on ebook market, even as the format. Obviously, amazons market share is significant in the world of selling ebooks. Technavios report, ebook market in the us 20162020, has been prepared based on an indepth market analysis with inputs from industry experts. With around 3000 publishing houses and 25 billion euros of publishing revenue in 2015, the united states of america ranks first as the biggest publishing market in the world. Even with the invention of the internet, reading the written word continues to be a popular past time. Rounding out big four are germany at 8%, and japan at 7%. The global ebook market is expected to witness growth owing to increasing reach and convenience offered and is gradually expected to replace traditional reading methods. Amazon kindle store, kobo books, and are probably your best bets out of the 9 options considered. Ebook market size, share, growth global industry report, 2019. Conventional wisdom says that amazon has 65% of the us ebook market. With the increasing prominence of ebook in countries like the u. They quickly took over the canadian market and started to. Booksellers can upload their inventories to amazon and tap into a far greater market than their store would allow, and it gives the consumer the ability to find more books from more resellers.
There is no one way to market to the customer any longer. Five or six years ago, there was widespread panic that digital reading would take over our business. By focusing on amazon, youre focusing on the largest distributor of ebooks in the world. The best way to market ebooks with a limited budget tck. This trend is supporting the growth of ebook market in these geographies. He teaches the internet marketing certificate program at the university of san francisco and is one of the top experts on ebook. A guide to selling on chinese social media kindle edition by dudarenok, ashley galina. He teaches the internet marketing certificate program at the university of san francisco and is one of the top experts on ebook marketing. In the rudiger wischenbart global ebook report 2104, there is some surprising data about where ebooks are popular and selling well. Apple and walmart inject new life into sleepy ebook market. Jun 25, 2014 what is the biggest book market in the world.
Ebook market global industry analysis, size, share. The global ebook report has been initiated in fall 2011 by the tools of change conferences and oreilly media, and is updated every half. The north america ebook reader market is estimated to hold just under 32% value share by the end of 2017 this is however projected to decrease to just under 26% by the end of 2020 depicting a loss of 60 basis points in 2020 over 2017. How to promote an ebook when you have no money for advertising.
What other national book markets have a substantial slice of the global pie. Brazilians are technology savvy, and that attitude is shared by the. In august 2019, the american association of publishers, which represents mostly traditional book publishers, reported that, among their members, ebook sales accounted for 14. Ebook market size, share, growth global industry report. North america held the highest market share of 58% in the global ebooks market in 2017, out of which the united states recorded the highest market revenue in 2017. An ebook is the digital or electronic version of a book and can be read on various devices such as specific ereaders e. Oct 30, 20 kindle most popular device for ebooks, beating out ipad. According to international publishers association, in 20, the book publishing market was dominated by countries such as the u. Most of the genres such as fiction, nonfiction, literature, young children are. Jim kukral is a bestselling author and top internet entrepreneur. When looking at amazon market share data in 2018, the numbers stayed the same.
The bookseller estimates global ebook sales to be 19 % of total book sales by revenue. Do you worry day and night about the money you have invested in the stock market. Npd pubtrack digital tracks ebook sales but because it is a publisher data share model, the data does not include selfpublished ebooks, writes npds allison risbridger by email. Writing ebooks can be a fun and rewarding way to get your work out there. An ereader, also called an ebook reader or ebook device, is a mobile electronic device that is designed primarily for the purpose of reading. The ecosystem of digital books and reading any observers of the global book business spent much of 2011 marveling at the pace of ebook penetration in the united states. The most popular source of ebook market share data comes from author earnings report now known as bookstat. In this interview with jim kukral, youll find tips on how to market ebooks successfully. Amazon controls 67% or more of the ebook market in the us and 79% or more in the uk, the two largest englishspeaking ebook markets right now.
However, when looking at global ebook publishing, doors keep. On the digital side, the battle for ereading device market share continues. With ebooks having a doubledigit market share in the united states and probably. Ebook market share 2019 ebooks make up 18% of total book sales. The ultimate ebook industry analysis publishing with love. Where to aim your ebook marketing and book promotion. Amazon has an even bigger share of the ebook market than we. My publisher canelo saw a gap in the market for highquality ebooks. Would you like to make your ebook stand out from the crowd. Rudiger wischenbart, in his role as director of international affairs, is progamming the upcoming bookexpos market forum in new york city. The most popular source of ebook market share data comes from author. An ebook is the digital or electronic version of a book and can be read on various. In the past few posts i measured the itunes app ecosystem and the music economy.
Global industry analysis, size, share, growth, trends, and forecast, 2019 2027. Ebook market size, share, analysis, 20142024 industry report. Amazon has basically no competition among online booksellers. He thinks ebooks will create a new market and expand the current market. Amazon controls around 80% of the ebook market in the us and uk, but their market share is much lower in other countries. Print is alive and well at least for books deloitte predicts that in 2015 print will represent more than 80 percent of all book sales in dollars worldwide. New york, april 6, 2016 prnewswire about ebook market in the us an electronic book, or ebook, is a digital publication of a book that can be read on computers or handheld electronic devices. Traditional publishing ebook sales dropped 10% in 2017. With growing ecommerce, indian book market all set to become rs 739 billion industry by 2020. Kindle most popular device for ebooks, beating out ipad.